This shop holds a special place in my heart! The owner & I went to college together for Fashion. From being friends to working on projects together. I enjoyed her friendship & work ethic! Since I owned an online shop previously. When Lora reached out for some advice I was happy to point her in the direction of brands that were my favourite. Not only in terms of style / fit but also what sold well. Lora has such a good eye & is passionate about featuring Canadian brands!
It’s been really neat watching her start her online shop! I must say LC Apparel Co. has some really amazing brands, such as Gentle Fawn, Smash + Tess, Brunette The Label, Tkees, & Pixie Mood just to name a few! They may be my personal favs!
Supporting local is beyond important! I know everyone has heard the slogan “Support Local” – But it’s true! When you shop from a small business it means so much to the business owners. I can only speak through my own experience but the reality is it’s stressful at times. You are having to learn your customer, make big purchases in hopes they sell, you wear sooo many different hats. From customer service, web design, buying, packaging orders, photography, marketing, social media etc… Sure, some of it you may hire out but that costs money! Money well spent! But it’s a challenge to decide on where to splurge in order to make your business successful. With that being said It feels beyond amazing when you get your first couple online purchases, you make your monthly sales goal or you find a brand that your customers love! You literally do a happy dance when you accomplish any of your goals!
I could keep going because that’s how passionate I am about support local businesses but that’s not the whole point of this blog post. When LC Apparel Co. & I were discussing this collaboration I was genuinely excited to feature her business! What does LC Apparel Co. stand for? They offer a wide range of Canadian brands! All of which have a quality standard. These are pieces you’ll have in your wardrobe for seasons to come.
Here’s what I got!
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I cannot wait to style all these pieces! Make sure to follow @LCAPPARELCO.CA & show them some love!